Some aspects of SEO seem like black magic, but there’s a lot that can be done to ensure your app is at its best when shown in search results, and linked to on social networks.

In this course, we’ll begin with the basics of traditional SEO, and quickly move on to adding structured metadata to your app, so that your site shows up in search results in as rich a way as possible.

Next, we’ll explore Accelerated Mobile Pages - an open-source initiative to provide users with an instant-loading experience on mobile devices. To accomplish this, we have to play by a strict set of rules, but the end result is worth it!

Finally, we’ll look at mobile optimizations that will make your web applications more mobile friendly, including Web Application Manifests and more!